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Support Content Strategy

How might we empower tech employees to troubleshoot and solve their own day-to-day support needs? In this project, I've partnered closely with internal stakeholders, diving deep into their support articles, websites, and communication approaches. I collaborated directly with platform teams, UXD, and UXR ensuring that our content solutions were seamlessly integrated into our systems. I conducted in-depth stakeholder interviews, audited existing documentation, performed heuristic analyses on critical landing pages and interfaces, and realigned content with centralized models. The result? A clear roadmap filled with actionable insights, empowering the business to adopt more effective content strategies.

1. Decades of documentation chaos

Years of neglect had turned the company's documentation into a sprawling, unnavigable mess. Critical information was buried under outdated details and unnecessary complexity. It wasn't just slowing users down—it was actively frustrating them. With each product update, the situation worsened, fragmenting an already broken system. It was clear: a user-focused overhaul was long overdue.

2. Decoding the tech stack

We knew a band-aid wouldn't cut it. We rolled up our sleeves and dug deep into our tech stack. We examined our client teams' documentation platforms and collaboration processes, searching for bottlenecks that were harming the user experience. By mapping out how these systems interacted, we got the full picture—and identified where documentation workflows could be streamlined and simplified.

3. Identifying clear content opportunities

Through user research and content audits, we pinpointed the documentation's biggest weaknesses. We found redundant information, inconsistent formatting, and a navigation system that felt like a maze. We discovered clear opportunities to make the documentation more intuitive: simpler language, a logical content structure, and powerful search functionality. We also invested time understanding our internal documentation search engine so that we could better inform our clients as to how to improve their content ranking/findability.

4. An evergreen solution

We proposed a modular documentation system designed for clarity and ease of use. Our solution focused on breaking down information into bite-sized chunks, optimized for search and user tasks. By leveraging tools like content management systems, we ensured the documentation could scale effortlessly as the products evolved. We put the user experience front and center, making sure it was seamless and intuitive. Additionally, we created a company-wide content model to promote consistency across products and teams, ensuring a unified user experience. We also implemented rich metadata for the content, enabling improved indexing not only for search but also for AI and LLM-enabled experiences, enhancing the overall accessibility and usefulness of the documentation.

5. The longterm outlook

The new content system isn't just a quick fix. It's designed to be future-proof, with scalable content management that can grow. We've planned on implementing ongoing monitoring and feedback loops to keep the documentation user-centered and up-to-date. As the need for high-quality documentation is on the rise in the era of AI, this streamlined, efficient system will be key to maintaining high user satisfaction, accelerating onboarding, and fostering better internal alignment.