Latest Projects

All case studies have been modified to protect intellectual property.
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LLM UX Evaluation Rubric

In the proliferation of LLMs, a big tech company needs help evaluating the UX of many AI apps

  • Stakeholder and xFn Alignment
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Support Content Strategy

After decades without content support, multiple teams in big tech renovate their entire support content stack

  • Auditing, Analysis, and Guidance
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Healthcare Notification Framework

A cutting-edge, under-the-radar health tech "startup" strategizes the most effective CTAs

  • Content Strategy
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99% Invisible NBU Podcast Episode

Google encourages the global UX community to design for emerging markets

  • Project Lead