1. Connecting with clinical users
Alongside marketing comms and other UX disciplines, I began by immersing myself in the world of clinical stakeholders, conducting in-depth interviews and empathy-building exercises to truly understand their unique needs and challenges. This deep dive allowed me to craft a content strategy that not only addressed user pain points but also supported broader business objectives.
2. Advocating for UX
The UX team and I took the initiative to "socialize" the project's value across the organization, ensuring leadership and cross-functional teams understood its potential impact. When faced with tech limitations, we proactively adapted the approach, finding creative solutions to keep the user experience in front.
3. Creating a shared vision
I led the development of a comprehensive UXW goals document that served as a guiding light for the entire UX side of the project. This transparent and accessible resource ensured everyone was aligned on key objectives, deliverables, and success metrics, fostering efficient decision-making.
4. Mapping the content journey
At the core of my work was the creation of a detailed content matrix, meticulously mapping each piece of content to specific user needs, communication channels, and platform constraints. This user-centric framework helped identify gaps in the existing system and led us to key improvements like improved targeting and task completion rates.
5. Ensuring a smooth transition
Despite challenges, my team made significant progress. We developed a notification system that addressed critical user pain points and meticulously prepared stakeholders for the project handoff. Even as I transitioned to a new role, I did my best to make sure the project was set up for continued success.
